Virginie Carvalhosa Martins

Communication Campaigns, Public Affairs and Communications Directorate


Virginie Carvalhosa Martins works for the OECD at the Public Affairs Directorate promoting the OECD Better Life Index, a project on citizen engagement and measuring well-being. Prior to working at OECD, she worked at the US Forest Services with the strategic use of Green Infrastructures in Oregon, to promote social and economic long-term benefits to the region, and to help offset the environmental carbon footprint of the 2021 Track and Field World Championship. Virginie graduated from the Sorbonne and holds a Masters and a BA in International Studies from the Institut des Hautes Etudes de l’Amérique Latine, a MBA in Project Management from the Federal University of Rio de Janeiro and a BA in International Affairs and Business from the Université de Lorraine.

Speaking In

Engaging citizens on well-being: what does it take?

For years, the OECD has been examining and promoting wellbeing as a cornerstone of policy-making, to get us beyond the use of GDP as a sole measure.

Throughout this process, they’ve aimed to be inclusive and shed light on the fact that wellbeing is both personal and collective. They developed the Better Life Index, an online tool to engage with citizens and learn what matters most for their quality of life in an effort to complement official statistics.

This workshop explores ways to connect the public, policy and politics to deliver on this mission.