Nuria Villanova

Communication Campaigns, Public Affairs and Communications Directorate


Nuria Villanova works for the OECD on the coordination and mainstreaming of communication campaigns and the promotion of the OECD Better Life Index, a project on citizen engagement and measurement of well-being. Prior to working at the OECD, she worked in the private sector as a consultant for EU Government Affairs in Brussels. Nuria graduated from Sciences Po Paris with a specialisation in Latin American politics and holds a Dual Masters’ Degree in International Public Management and Political Economy from the Paris School of International Affairs and the London School of Economics.

Speaking In

Engaging citizens on well-being: what does it take?

For years, the OECD has been examining and promoting wellbeing as a cornerstone of policy-making, to get us beyond the use of GDP as a sole measure.

Throughout this process, they’ve aimed to be inclusive and shed light on the fact that wellbeing is both personal and collective. They developed the Better Life Index, an online tool to engage with citizens and learn what matters most for their quality of life in an effort to complement official statistics.

This workshop explores ways to connect the public, policy and politics to deliver on this mission.