Tiago André Casal da Silva

PhD researcher/academic Fellow

EUI / UNU-EGOV, Portugal

Speaking In

Social media vs traditional media in electoral coverage

Social media: a force for political division — or a level playing field that allows electoral candidates to communicate directly with citizens, escaping traditional media’s focus on sensationalism?

Tiago presents research into unmediated electoral campaigns on social media, comparing their efficacy to conventional media, with some surprising results.