Jose Alberto Gomez

Professor / Co-founder

Universidad Autónoma de Tamaulipas, Mexico

Speaking In

Users first: revolutionising a mobile app for the city

The US city of San Antonio receives an average of 2,000 calls daily, on a variety of non-emergency issues such as potholes, stray animals and graffiti.

A new mobile app, 311SA, utilises gamification and user centred design to replace a previous, poorly-performing solution. Jose explores to what extent civic engagement can be improved through good design and user incentivisation, and how such improvement can best be measured.