Evaluating the impacts of voter information campaigns

David Alzate
Eliza Keller
Members of the Governance Research Coordination Committee

19 Mar 2019, 11:45 a.m.
Room CC9, Level -1 (Conference Centre)

As the line between fact and fiction in politics becomes increasingly blurred, the need for effective strategies to convey facts to voters, so that they can hold elected leaders accountable, is more pressing than ever before.

Insights are presented by three members of the Governance Research Coordination Committee, a network of governance research organisations. Each presents a case study of a voter information campaign and its evaluation approach.

The mode of communication, whether it be text message, newspapers, radio, video screenings or social networks, impacts on outcomes such as voters’ knowledge and beliefs, vote choice, candidate responses, and even elected officials’ allocation of resources to local communities.

This session sheds light on what makes effective content; what are the best methods of communication; and different methods for impact evaluation on voter information, behavior, and candidate response.

Presenters share key findings from cutting-edge field experiments and discuss how practitioners and researchers can draw useful tools, conclusions, and lessons from this growing body of evidence.